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 DURATION
1 year
 QUALIFICATION
KCSE; C-Minus with acceptable bridging Certificate or Pre-university courses
 EXAMINER
CIC-UK
 FEES
Ksh.77,100

Sales Management & Marketing


This Program provides training to ensure management success in the vital fields of managing sales and marketing. Top-class selling ability is not all that is required for success in sales/marketing management. N

ot only must knowledge be possessed about market research, about distribution channels, marketing strategies, advertising, publicity, public relations, and much more, but a sales/marketing manager must manage his or her subordinates: recruit them, motivate them, control them, plan and organise their activities.

Training is essential for success in sales/marketing; this very practical Program provides the very best training on the wide-ranging duties of sales and marketing managers and staff in today’s highly competitive world of business.

Module 1 - The Importance of Selling and Salesmanship in the Modern Commercial World

Module 2 – Buyers

Module 3 - Sales Displays and Demonstrations

Module 4 - Basic Principles of Management

Module 5 - The ‘Market’ and Market Research

Module 6 - Sales Forecasting and Planning

Module 7 - Budgets and Budgetary Control

Module 8 - Credit Terms

Module 9 - Advertising & Publicity, PR and Sales Promotion

Module 10 - Sales Records

Module 11 - Developing a Sales Team

Module 12. Export Selling

KCSE; C-Minus with acceptable bridging Certificate or Pre-university courses;

Any other qualification from recognized Institutions

 

Fees (Kshs)

Total Fee               =              Ksh.77,100

 

Duration 

One (1) year

 

Study Mode

Distance Learning

 

Examining body

Cambridge International College - UK

COURSE SUMMARY

  • COURSE TYPE: Distance Learning
  • COURSE DURATION: 1 year
  • QUALIFICATION: KCSE; C-Minus with acceptable bridging Certificate or Pre-university courses
  • EXAMINATION BODY: CIC-UK
  • CERTIFYING BODY: CIC-UK
  • COURSE FEES: Ksh.77,100

STUDY MODES

  • ONLINE

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