Diploma in Advertising and Public Relations

Advertising is one of the marketing activities contributing to the efficient distribution of products to consumers. A good understanding of advertising and its role is essential for all sales and marketing managers, all business owners and managers, and all others involved in selling the products of an organization.

Good public relations can make a positive contribution to the success of enterprises by influencing the attitudes of people towards them, and often also towards the products they have for sale. All modern managers and administrators should be aware of the need for and the benefits of good public relations.

Course Outline Summary

    Module - 1 Advertising, Advertisers and Advertisements

    Module 2 - Advertising Media

    Module 3 - Advertising Agencies

    Module 4 - Creating the Advertising Message

    Module 5 - The Illustrated Advertising Message

    Module 6 - Preparing Radio, Television and Direct Mail Advertising

    Module 7 - Public Relations (PR) Theory and Practice

    Module 8 - Public Relations Practitioners

    Module 9 - PR Programmes and Campaigns

    Module 10 - Sales Promotion

    Module 11 - The Promotional Campaign

    Module 12 - Measuring Advertising Effectiveness

Qualifications:

  • KCSE; C Minus with acceptable bridging Diploma or Pre-university courses;
  • Acceptable Diplomas from recognized Institutions;

Fees (Kshs.)

Total Fee               =              Ksh.77,100

The Total Fee includes Tuition fees plus:-

  • Registration
  • Library Fee
  • CHRM Student ID
  • Cambridge Int’l College Membership Card
  • Exam & KNEC Invigilation Fees


Attendance Modes
 

  • Distance Learning only

Mode of Application

Apply online via the Apply Now button and present your printed application letter together with contents of your application package which includes:

  • Copies of relevant certificates & transcripts,
  • 2 passport size photographs
  • The application fee receipt/banking slip (Must be attached) 

A non-refundable Application fee of Kshs1000/- is applicable before any application can be processed. Deposits are done via a direct deposit into the following bank account. (NB: No Cash payments accepted.)

Banking Details

Kenya Commercial Bank  

Biashara street  Branch,

Account No. 1180194667

In favor of : College of Human Resource Management (CHRM).

Enquiries

College of Human Resource Management, Ufundi Coop  Plaza,  4th floor, Moi Avenue/Moktar Daddah Street,

P.O. Box 4322-00200 Nairobi, Kenya

Tel:  +254 (0) 20 221 7490/221 7979/224 8095 or Mobile Nos. 0727 792122/0718 781513

Email: admissions@chrm.or.ke; Website: www.chrm.or.ke

CHRM is an accredited Training Provider by National Industrial Training Authority (NITA)

No. NITA/TRN/996

STUDY MODES
ONLINE

INTAKES
JAN
MAY
JUL
SEP
Course Summary


COURSE TYPE: E-Learning
COURSE LEVEL: Higher Diploma
COURSE DURATION: 1 Year
QUALIFICATION: KCSE; C Minus with acceptable bridging Diploma or Pre-university courses
EXAMINATION BODY: CIC-UK
CERTIFYING BODY: CIC-UK
COURSE FEES: Kshs 77,100

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