SALES MANAGEMENT & MARKETING

This Program provides training to ENSURE management SUCCESS in THE VITAL FIELDS OF MANAGING SALES AND MARKETING

Top-class selling ability is not all that is required for success in sales/marketing management. Not only must knowledge be possessed about market research, about distribution channels, marketing strategies, advertising, publicity, public relations, and much more, but a sales/marketing manager must manage his or her subordinates: recruit them, motivate them, control them, plan and organise their activities.

Training is essential for success in sales/marketing; this very practical Program provides the very best training on the wide-ranging duties of sales and marketing managers and staff in today’s highly competitive world of business.

 

Course Outline Summary

Module 1 - The Importance of Selling and Salesmanship in the Modern Commercial World

Module 2 – Buyers

Module 3 - Sales Displays and Demonstrations

Module 4 - Basic Principles of Management

Module 5 - The ‘Market’ and Market Research

Module 6 - Sales Forecasting and Planning

Module 7 - Budgets and Budgetary Control

Module 8 - Credit Terms

Module 9 - Advertising & Publicity, PR and Sales Promotion

Module 10 - Sales Records

Module 11 - Developing a Sales Team

Module 12. Export Selling

 

Entry requirement:

   KCSE; C-Minus with acceptable bridging Certificate or Pre-university courses;

    Any other qualification from recognized Institutions

Fees (Kshs)

Total Fee               =              Ksh.77,100

Duration 

One (1) year

Study Mode

Distance Learning

Examining body

Cambridge International College - UK

STUDY MODES
ONLINE

INTAKES
JAN
MAR
JUN
SEP
Course Summary


COURSE TYPE: Distance Learning
COURSE LEVEL: Higher Diploma
COURSE DURATION: 1 year
QUALIFICATION: KCSE; C-Minus with acceptable bridging Certificate or Pre-university courses
EXAMINATION BODY: CIC-UK
CERTIFYING BODY: CIC-UK
COURSE FEES: Ksh.77,100

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